The Fresh-men

Writer: Paul Allor
Layouts: Ray-Anthony Height
Artist: Paco Diaz
Colorist: Wil Quintana
Letterer: VC’s Joe Sabino
Editor: Katherine Brown

Co-created a new superhero team for AXE Body Spray, set in the Marvel universe, and with a strong connection to the character of Black Panther.

The client wanted the comic to feature Gen-Z humor, and sent market research to assist with this aspect. This comic was also the cornerstone of a much larger initiative, including a trailer that ran in theaters before Spider-Man, Far from Home, a large presence at New York Comic Con, and promotion by hip-hop artist Super Duper Kyle, who appeared in the comic.